The Story Lab Process: Non-Fiction
• introductory call - discussion of goals, explanation of process, questions answered, set
committed call (time/day)
• 60mn discussion about client’s goals: What is the purpose of the book? How does the client
want to use the book? Client outlines the premise of the business/book
• 60mn discussion about structure of book: explain concept of architecture of proposal,
establish pillars to hang the story on
• Weekly call and weekly submission of pages: building the proposal (overview, chapter-by-
chapter outline)
• Weekly call and weekly submission of pages as client writes the book: continue to move
forward, following and adjusting the outline
• Available during the week to answer emails, provide quick
• When first draft is complete, I will read the full manuscript, provide revision
suggestions/feedback verbally, then follow up with written notes
• Discuss revision process, answer any questions
• Weekly calls to check in on revision work (no submission of pages) until 2nd draft is complete